Now that is one of the most shocking stats I have come across in a very long time.
3000 adverts per day. ….that translates to approx 1.2m adverts a year. And to think of it this stat just a few years ago was much lower, in 2007 the average american was exposed to 600 adverts per day. The increase in technology and media channels have multiplied the stats in these few years making information more accessable to the consumer.
However as a consumer this is a lot to process, how many people actually remember those 3000 ads or better still lets ask how many of those ads are remembered by the market, 15%, 10%..i think way less.
People are inundated with information every day, all day. So the human brain has found a way to filter information that is needed and ignore what is not. A concept referred to as SELECTIVE ATTENTION and RETENTION. People only pay attention to something that attracts their attention or something that relates to their lifestyle. And of this information only store the information that is really required in their lives.
As marketers it tricky to get consumers attention to begin with and then later to actually keep their attention. How do we infiltrate the mind of the consumer? How do we stand out from the rest? What makes our adverts different from the other 2999 out there?
If you master the art of getting to your target market then you on the right track, if not then maybe relook your strategy, evaluate your media channels and consider niche marketing.